Telling your company’s story will connect with customers
Everyone has a story to tell, even heating and air conditioning companies. Many are a story of passion, sacrifice, and the will to succeed where others have failed. People can identify with that and relate to it in their own lives. They want to hear about success and what you stand for. If you humanize your company, consumers will identify with it. They will want to do business with you over your competition. So, how do you brand your HVAC business in 2020?
If your home-service company is like many others, it relies on a steady stream of calls from customers in order to stay in operation. Yet if your phone stops ringing for whatever reason, your business could be at risk. But what if there was a way to put your finances on autopilot, allowing your company to weather even the worst of off-seasons? That’s the type of transformative effect recurring service agreement can have for businesses that make house calls.
If you’re unfamiliar with the term recurring service agreements, or if you’ve heard of recurring service agreements but aren’t sure how they can apply to your business, this article introduces the essentials and includes some tips to help you learn how to sell recurring service agreements to your customers.