As a trade service professional, it’s incredibly important to keep your customer base strong. One of the best methods for doing so is investing in a strong sales follow up marketing campaign. Knowing how to market your HVAC business isn’t always simple, but taking an extra step to follow up with a prospect can be the difference between a sale and empty pockets.
But follow up marketing isn’t just limited to that first contact with a prospect. Another follow up marketing opportunity happens after you’ve provided a service to a customer. How do you keep that customer in the marketing loop to avoid never seeing them again? The key – again – is to rely on timely follow up marketing.
At its most basic definition, follow up marketing means that you – wait for it – follow up after an initial communication to stay in contact with a prospective customer who may convert into a first-time customer or turn into a return customer, if you play your marketing cards right that is.
Financing is a powerful tool. It can provide customers an affordable way to pay for what they need while helping you grow your company. Below, we outline three ways in which financing can benefit your business:
If your home-service company is like many others, it relies on a steady stream of calls from customers in order to stay in operation. Yet if your phone stops ringing for whatever reason, your business could be at risk. But what if there was a way to put your finances on autopilot, allowing your company to weather even the worst of off-seasons? That’s the type of transformative effect recurring service agreement can have for businesses that make house calls.
If you’re unfamiliar with the term recurring service agreements, or if you’ve heard of recurring service agreements but aren’t sure how they can apply to your business, this article introduces the essentials and includes some tips to help you learn how to sell recurring service agreements to your customers.
Let Online Booking Increase Your Revenue and Customer Approval
Home service pros need to do business online… even though it sounds counterintuitive. After all, the bulk of your work involves face-to-face visits with a customer on their property. Isn’t handing out business cards and earning referrals the old fashioned way enough? As it turns out: no.
A whopping 97% of people use the internet to find local services. That includes you, whether you do plumbing, carpet cleaning, garage door repair, or any other home-related business. And when once people find you, they want to book quickly. Up to 70%of customers would book online if it was available.
Perhaps the most important thing you can do for your in-person business is to allow online booking. And then you need to tell everyone about it.
Along with getting a great online booking software, what can you do to promote the option to book online? Let’s talk about how online booking sells itself by improving the customer experience, and what you can do to win over the unconvinced.
Techniques for technicians to remediate bacterial invaders
HVAC technicians have enemies in the fight for comfort — wet bulb, duct pressure, system imbalance, the list continues. An old nemesis, however, continues to lurk in the system in the form of slime. It’s not the green ectoplasm left behind by creatures from the classic “Ghostbusters” movie; it’s a white substance that clogs the HVAC system and stops it from running properly. This is when customers tromp down to the basement, or wherever their systems are located, to investigate the reason for their discomfort. There, they find white globs of an unidentified slimy substance — the sight of which can turn even the strongest of stomachs. Reaching for the phone, who are they going to call? Tech-nicians.
Local SEO will help your company stand out on the internet
Who doesn’t want more traffic from Google? Most HVAC companies hire an SEO agency to perform work to handle their local SEO. But the truth is not all SEO agencies are equal. Below I provide actionable tips you can handle yourself, or you can hold your SEO company accountable for these.
Inefficient compressors, noncondensables, and air temperature can affect performance
Troubleshooting an air conditioning system often concerns refrigerant, airflow, and mechanical problems, either individually or in combination. The next series of articles will deal with many of these problems, but this one will cover air temperatures entering the condenser, inefficient compressors, and noncondensables in the refrigerant system.
These facts will come in handy during diagnosis and replacement.
One of the most common parts to fail on a single-phase HVAC system is a run capacitor, so much so that we sometimes refer to junior techs as “capacitor changers.” While capacitors may be easy to diagnose and replace, here are some things many techs may not know.