Let Online Booking Increase Your Revenue and Customer Approval
Home service pros need to do business online… even though it sounds counterintuitive. After all, the bulk of your work involves face-to-face visits with a customer on their property. Isn’t handing out business cards and earning referrals the old fashioned way enough? As it turns out: no.
A whopping 97% of people use the internet to find local services. That includes you, whether you do plumbing, carpet cleaning, garage door repair, or any other home-related business. And when once people find you, they want to book quickly. Up to 70%of customers would book online if it was available.
Perhaps the most important thing you can do for your in-person business is to allow online booking. And then you need to tell everyone about it.
Along with getting a great online booking software, what can you do to promote the option to book online? Let’s talk about how online booking sells itself by improving the customer experience, and what you can do to win over the unconvinced.
Set your employees up for success with East Coast Metal Distributors training tools.
We recently met with Melissa Bowling, an employee of Custom Sheetmetal Services in Durham, NC, to discuss her experience with East Coast Metal Distributors. Melissa was a fairly new employee that started at Custom Sheetmetal in February of 2019. As a new employee, we made sure she was provided sales support, training, and access to our online platform to ensure she had the tools she needed to succeed in her new role.
Think Homeowners don’t care about your presentation? Think again. Everyone in this day and age is used to shopping online and getting detailed-product information, reviews and recommendations on every purchase they make, from the smallest of items, like a pen, to the biggest, like a new vehicle.
Remote A/C monitoring is just one of the many ways that technology is changing how HVAC businesses manage their costs, add value to customer relationships and stay competitive. One of the newest smart sensors on the market is the Sentree A/C monitoring system from Alert Labs. With Sentree, contractors can now remotely monitor and diagnose air conditioning systems from anywhere.
Upselling and cross-sellingare 2 ways to increase your HVAC business’ revenue. Upselling encourages customers to purchase higher-quality items or services that provide them greater benefits than more basic options. Cross-selling suggests customers purchase other products in conjunction with the primary product they chose.
HVAC contractors and their employees visit dozens, maybe even hundreds or thousands of homes a week. They come into contact with countless doorbells, light switches, and home appliances. They’re trusted advisors to the customers in their care. So when the time comes for their customers to replace those doorbells with their smart home counterparts, shouldn’t HVAC contractors be the “smartest” choice for the job?
Here are 10 things HVAC contractors can do right away to make sure their companies are on track to start reaping the rewards of the burgeoning smart home business.
Service Nation shares thoughts, strategies for the burgeoning smart home market
With an expected growth rate of 31 percent in 2018, the global smart home market will soon reach total sales of 643.9 million devices, per a recent study by market research company IDC. By 2022, the company estimates as many as 1.3 billion smart devices will have made their way into households. That factors out to one smart home device for every sixth person (babies and children included).
Still, nonconnected homes are projected to outnumber smart homes in 2021 by more than a 2-to-1 margin, according to S&P Global Market Intelligence. In other words, the market is there for those who can get out and make the sales.