As we enter into the Spring, there is an increasing demand for air quality services, like UV lights, air purifiers, and advanced filtration. In this post, we discuss the benefits of using UV Lights & Air Cleaners, and why coil cleaning and drain treatment are important. These are great selling points when speaking with your customers about improving indoor air quality in their homes.
The COVID-19 outbreak continues to have an unprecedented impact on the world and the home service industry. We at Housecall Pro (partners with East Coast Metal Distributors) are committed to helping all home service professionals stay informed and help their communities, employees, and customers.
We will continue to provide data, guidance, helpful templates, online webinars and other resources that can be found at www.housecallpro.com/coronavirus.
Housecall Pro Home Services Coronavirus Daily Evening Update
Tune in every evening as Housecall Pro’s Senior VP of People, Melina Fairleigh, joins co-founder Roland Ligtenberg and Alexa Greenberg to share daily updates on the effect of the Coronavirus pandemic and its effect on home service businesses. They will discuss ways to keep your business running, give you the tools you need to keep your employees protected and answer all your questions live. Here’s how you can join:
How to register for the free webcast: click here to join now
Time: every evening at 5 pm PDT/8 pm EDT
We have also created a Facebook group for Discussion of the Coronavirus among all home service professionals. It’s a great place to ask questions, provide suggestions, share ideas and participate in the ongoing discussion around the impact of Coronavirus on home services. You can join for free here.
Finally, we’ve also put together a list of measures home service companies can take when sending a tech into someone’s home to communicate your commitment to safety, put homeowners at ease and establish the ground rules for conducting your work. We’ve provided this list in a template form below you can use to communicate them with your customers.
Feel free to use these templates and edit them in a way that makes the most sense for your business.
Over the years perhaps you have noticed price volatility in the refrigerant market. Price fluctuations can make users feel concerned about whether they are getting fair pricing on their refrigerants, and wonder why the prices are not more stable. Stated simply, the reason refrigerant prices fluctuate is because they are a commodity item.
2016 AHRI Guideline N Specifies Silk Gray on all Refrigerant Containers by 2020
In 2016 some significant changes to refrigerant paint color designations were recommended by the Air-Conditioning, Heating, and Refrigerant Institute (AHRI). In their Guideline N, Assignment of Refrigerant Container Colors, AHRI reversed conventional long-term practice in the industry. Previous AHRI Guidelines had specified industry-standardized Pantone paint colors of all refrigerant gases to help handlers immediately identify gases on sight.
“Building relationships for a better tomorrow”
WEITRON is a leading supplier and worldwide distributor of a broad range of refrigerant gases, lubricants, and accessories to meet ever-changing industrial applications. We offer refrigerants in a wide variety of sizes to meet the demands of automotive, stationary and commercial refrigeration sectors. Weitron is committed to providing safe, top quality, high-performance, dependable refrigerant solutions for all operations to help improve comfort and advance quality of life.
R-22 was the most common refrigerant used in HVAC systems for decades. However, R-22 is a Chlorofluorocarbon (CFC) which has been phased out under the Montreal Protocol since it is an ozone-depleting substance. In fact, starting in 2020, it is illegal to produce R-22 in the United States. Consumers can still operate existing R-22 systems using gas which was produced before 2020 (allowing them to replace aging A/C equipment in an appropriate manner), but R-22 supplies will not last forever. A variety of replacements provide alternatives that can be used without replacing R-22 systems.
Coming up with creative promotional ideas to grow your local HVAC business is critical. Sure, even the big guys need a boost every now and then, but the heart of your small company depends on gaining (happy, loyal!) customers for consistent business—and unique HVAC business promotions are just the ticket.
If you think that all the best promotional ideas have already been done before, we’re happy to share a few tricks up our sleeve that you might not have tapped into yet. When it’s time to grow your HVAC business with a promotional push, think about these five strategies.
Your company tells a story, and it should be the right one
The Case for Contractor Marketing
Marketing can be intimidating, especially in the midst of everything else today’s HVAC contractor must worry about. Finances, company morale, hiring skilled talent — to name a few. And if a business is doing well enough, the “marketing department” might consist only of a sparsely-populated social media page.
But that’s a mistake. A well-formed marketing strategy is a must to ensuring your company makes profits for years to come. It will identify where you are spending your money to acquire customers, whether that method is working, and how your strategy’s return-on-investment and efficiency could be improved.
And while marketing’s focus is on the company’s relationship to its customers, marketing done right will also improve the company’s relationship with its employees. Correctly executed, a company’s marketing strategy will show that the business takes itself seriously and acts professionally, a quality that will attract serious, professional candidates to your job applicant pool. Plus, marketing done right will give your company and brand a personality, generating an identity that employees can connect with, and ultimately, be loyal toward.
Marketing generates a personality, because, at the end of the day, marketing is a story.
Marketing Is a Story
Marketing is the intentional process by which a company moves a customer from awareness to purchase to loyalty. In other words, your marketing is how your company answers this question: How do we get people to know we exist, then to buy a product/service from us, and then to recommend us to friends?
A marketing strategy, fully-fleshed, will be complex. It will tie together your finances, your social media, your employees, your customer service, your office space, and much more. But, at its simplest, marketing is telling a story. It’s casting a vision and telling people, implicitly and explicitly, what sort of experience they will have when they interact with your company.
Your company is a main character. Your company and brand will always have an identity and personality. This is the connotation people have with your company — the “taste” in their mouths when they hear a contractor’s name. The thoughts, emotions, and memories that spring to mind when they read your company’s name in the newspaper.
Your customer will associate a personality with your company. Even if it’s the first time they see your website or a company truck, they will immediately judge whether your company looks professional, profitable, and personable. In real-life conversations, we set first impressions of strangers in the first second. Your interactions with a customer are the exact same.
Your customer will judge your company. Marketing is your company controlling that image the customer has of you. And the more conscious you are of marketing, the more you can guide that brand image to where you want it to be.
And that image is critical. Primarily, people do not make decisions from the brain. They make them from the heart. An emotional connection with your business, built through experiences with employees and advertising, and then supplemented with low-cost financial incentives, will decide whether a potential customer goes to you or a competitor.
So How do I Market?
This series of blog posts, found on The ACHR NEWS’ Business Management Blog, will discuss how a person with limited (or no) professional marketing experience can still build an effective and profitable marketing strategy for their HVAC company.
For now, begin with this: A marketing strategy is just that. A strategy. It is an intentional plan to guide customers from awareness to purchase to loyalty, and every marketing decision should be made with this in mind. Instead of haphazardly posting on social media, ask, “What message do I want to convey about my company, and how I can write a post to convey that message?” Instead of spending money on an advertising campaign in the newspaper because you’ve done it for the past ten years, ask, “How many leads have I generated from this campaign in the past? Is the campaign worth continuing, or would those dollars be better spent elsewhere?”
Be strategic and realize that you have control of your company’s reputation through your marketing. And that reputation has a very significant, quantifiable role in how much profit your business generates.
That’s the first page in your company’s marketing story.
We recently added a new feature to our website to help you determine what products you may ALSO need when making a purchase. This new feature is displayed on our product page titled You Might Also Need This. The screenshot below gives an example of this new feature.
Understanding the basics will help your service team
Let’s start with the basics.
Water freezes at 32° F at sea level and atmospheric pressure. When any surface is below that temperature, and the air around it contains moisture, ice/frost will begin to form. In some situations, ice is to be expected, such as in refrigeration evaporators and exposed portions of the refrigeration suction line and the metering device outlet in refrigeration applications. Frost and freezing are also likely in heat pumps operating in heat mode. The outdoor coil on a heat pump becomes the evaporator coil, and during low outdoor ambient conditions, it is expected that the outdoor coil will eventually freeze and require defrost.