Introducing: Housecall Pro XL

Watsco is excited to announce our software partnership with Housecall Pro and the brand new XL platform.

Housecall Pro XL is a platform of powerful software tools to help accelerate your business growth, better manage your money, understand your numbers and analytics, and help deliver the most amazing customer experience possible.

Find out why Housecall Pro has become the preferred field service management solution for all HVAC-R professionals by requesting your free demo [here]

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A Proposal Tool That Helps Close More Deals

Close more deals with OnCall Air. This easy to use service helps convert more opportunities to sales, increase your profits, and streamline your sales process. OnCall Air is a proposal tool that gives you the ability to customize your quotes, provide more choices, and recommend upgrades that deliver more value to your customers and greater profit to your business.

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4 Lead Follow Up Marketing System Techniques

As a trade service professional, it’s incredibly important to keep your customer base strong. One of the best methods for doing so is investing in a strong sales follow up marketing campaign. Knowing how to market your HVAC business isn’t always simple, but taking an extra step to follow up with a prospect can be the difference between a sale and empty pockets.

But follow up marketing isn’t just limited to that first contact with a prospect. Another follow up marketing opportunity happens after you’ve provided a service to a customer. How do you keep that customer in the marketing loop to avoid never seeing them again? The key – again – is to rely on timely follow up marketing.

At its most basic definition, follow up marketing means that you – wait for it – follow up after an initial communication to stay in contact with a prospective customer who may convert into a first-time customer or turn into a return customer, if you play your marketing cards right that is.

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How to Sell Recurring Service Agreements and Increase Revenue for Your Home Service Business

If your home-service company is like many others, it relies on a steady stream of calls from customers in order to stay in operation. Yet if your phone stops ringing for whatever reason, your business could be at risk. But what if there was a way to put your finances on autopilot, allowing your company to weather even the worst of off-seasons? That’s the type of transformative effect recurring service agreement can have for businesses that make house calls.

If you’re unfamiliar with the term recurring service agreements, or if you’ve heard of recurring service agreements but aren’t sure how they can apply to your business, this article introduces the essentials and includes some tips to help you learn how to sell recurring service agreements to your customers.

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Why Using and Promoting Online Booking Matters for Your Business

Let Online Booking Increase Your Revenue and Customer Approval

Home service pros need to do business online… even though it sounds counterintuitive. After all, the bulk of your work involves face-to-face visits with a customer on their property. Isn’t handing out business cards and earning referrals the old fashioned way enough? As it turns out: no.

A whopping 97% of people use the internet to find local services. That includes you, whether you do plumbing, carpet cleaning, garage door repair, or any other home-related business. And when once people find you, they want to book quickly. Up to 70% of customers would book online if it was available.

Perhaps the most important thing you can do for your in-person business is to allow online booking. And then you need to tell everyone about it.

Along with getting a great online booking software, what can you do to promote the option to book online? Let’s talk about how online booking sells itself by improving the customer experience, and what you can do to win over the unconvinced.

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Give Your Employees This Training Tool For Success

Set your employees up for success with East Coast Metal Distributors training tools.

We recently met with Melissa Bowling, an employee of Custom Sheetmetal Services in Durham, NC, to discuss her experience with East Coast Metal Distributors. Melissa was a fairly new employee that started at Custom Sheetmetal in February of 2019. As a new employee, we made sure she was provided sales support, training, and access to our online platform to ensure she had the tools she needed to succeed in her new role.

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