IAQ Selling Strategies

IAQ is a service that can be promoted on every single job. Own your customer’s comfort, and become their trusted HVAC provider, by taking a broader perspective of your customer’s home. Don’t just look at what the homeowner called you about. Your homeowner is never going to call you and say, “Hey, my air conditioning is not working, and oh by the way I have allergies and I was wondering if you could improve the air quality in my home.” That call is most likely never coming. So, use every homeowner visit as an opportunity to take a deeper look and educate them on the air quality of their home.

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Why Should I Care About IAQ?

Homeowners with Contractor

The shift of IAQ from being a want to a need put’s HVAC Contractors in a unique position of new opportunities for business growth. According to OnCall Air, In 2020, “contractors that offered an optional add-on, such as a dehumidifier, UV light…, saw (that) 1 in 5 consumers accept the recommended product and attach it to the sale.” Customers are looking for whole home IAQ solutions, it’s your job as the contractor to be educated on the causes and solutions out there.

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Is “Good, Better, Best” Always…Best?

When it comes to HVAC replacement sales, there’s no shortage of opinion and advice about the best way to win the job. For decades, the conventional wisdom has centered around the “good-better-best” sales process.

There are certainly good reasons for the popularity of this technique — and we will explore some of those reasons below. But, sometimes there is much more to a sales strategy beyond the conventional industry wisdom.

Adapt your HVAC sales technique to your customers’ unique situation.

Let’s take a look at a few alternative ways to think about your sales techniques. Spoiler alert: you won’t hear us say, “This is the best way to sell!” We have worked with many successful HVAC contractors who have many different ways of closing sales.

Rather, our goal is to help you learn tips that you can apply in a variety of scenarios to help you grow your business.

Blame it on Beer

The Best Beer

Selling by offering good-better-best options is not unique to HVAC. In fact, the concept gained popularity after an experiment conducted by an MIT professor who spent time at a bar in the Boston area.
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5 Pillars of Indoor Air Quality (IAQ)

Our 5 Pillars of IAQ are built to show solutions that can be offered to your customers, based on the IAQ issue. It’s important to first establish the cause of poor indoor air in a home or business before determining a solution for your customer. IAQ training can be key in making sure you and your employees have the tools needed to make informed decisions based on the IAQ issue at hand.

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Causes of Poor Indoor Air Quality (IAQ)

Pollutants, moisture, and ventilation can all impact the quality of air within, and surrounding homes, buildings, and structures. Understanding the causes of poor indoor air quality (IAQ) is the first step in identifying the best IAQ solutions for your customers.

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Power Up Your HVAC Pricing Strategy

Man looking at paper surprised

As an HVAC contractor, managing your pricing has always been an important part of your business, but this past year had made it more critical than ever. Many contractors we have spoken to recently have described the perfect storm of challenges facing their businesses:

  • Strong demand for services, but continued lack of skilled labor
  • Equipment shortages creating delays and disruptions
  • Inflationary pressures increasing the cost of doing business

If you don’t play close attention to your pricing strategy, these factors can damage your profits and growth prospects.

Dial in Your Pricing Strategy

When your costs increase, whether it’s equipment or labor, it’s critical to have a strategy for how you incorporate those costs into your business. HVAC businesses are not alone in dealing with this problem. We’ve scanned the web for some expert advice, and found a few that are worth your time.

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Get Personal with Digital HVAC Sales Techniques

Selling with digital tools does not have to be impersonal.

People looking at their mobile devices

It’s true: there is something special about a firm handshake and looking your customer in the eye. Especially when you’re discussing a large investment in a new HVAC system for their home.

But it’s also a misconception that going digital with your customer communications translates to being less personal. In fact, digital tools can help you further personalize your customer interactions in surprising ways!

Why Personalize?

A. Differentiate from the Competition

Your customers are often reviewing multiple proposals, and some may have lower prices than yours. By adding a personal touch, like a customized message to your customer, you set yourself apart from the other proposals your customer received. Continue reading “Get Personal with Digital HVAC Sales Techniques”

Three Reasons to Opt for Sheet Metal on Your Next Job

Product Image

Why Sheet Metal?

Continuing research and development of highly efficient, residential heating and cooling equipment has resulted in more emphasis being placed on the design and installation of distribution systems. The performance of the components used in these systems are also being tested and analyzed.

The efficiency and the comfort level of a residential heating and cooling system can be adversely affected by an improperly designed and installed distribution system.  The materials used in the components of such systems vary and must be selected properly in order to best achieve the goals of the entire HVAC system.

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Inventory Management: A Guide for HVAC Business Owners

What is inventory management?

Inventory management involves controlling your supply chain so that you can provide your customers with the service they need quickly and easily without wasting time and resources. Service based businesses rely on effective inventory management techniques to save money while consistently having the parts and supplies they need to ensure that jobs get done in a timely manner. Inventory management is a balance that involves anticipating demand and keeping track of how many units you have in stock.

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