4 Essential Strategies for Upselling and Cross-Selling

Upselling and cross-selling are 2 ways to increase your HVAC business’ revenue. Upselling encourages customers to purchase higher-quality items or services that provide them greater benefits than more basic options. Cross-selling suggests customers purchase other products in conjunction with the primary product they chose.

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HouseCall Pro: HVAC Invoicing — 11 Mistakes to Avoid




Running every aspect of your HVAC business is a tall order. The busier you get with new clients and jobs, the less time you have to focus on paperwork.

So, it’s not surprising that some of the administrative stuff like invoicing might fall through the cracks.

Fortunately, HVAC invoicing doesn’t have to be complicated. We put together this list of common mistakes to avoid – so you can get paid faster, cut back on paperwork, and make invoicing a breeze.

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ACHR NEWS Tips: White Slime Is No Match for an Educated HVAC Technician

Techniques for technicians to remediate bacterial invaders

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PROTECTIVE COATING: The slime that technicians find in an HVAC system is typically a coating that protects the bacteria colony growing inside of it, according to Donald Prather, technical services manager, ACCA.

HVAC technicians have enemies in the fight for comfort — wet bulb, duct pressure, system imbalance, the list continues. An old nemesis, however, continues to lurk in the system in the form of slime. It’s not the green ectoplasm left behind by creatures from the classic “Ghostbusters” movie; it’s a white substance that clogs the HVAC system and stops it from running properly. This is when customers tromp down to the basement, or wherever their systems are located, to investigate the reason for their discomfort. There, they find white globs of an unidentified slimy substance — the sight of which can turn even the strongest of stomachs. Reaching for the phone, who are they going to call? Tech-nicians.

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ACHR NEWS Tips: Five Tips to Get More HVAC Traffic from Google Local

Local SEO will help your company stand out on the internet

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Who doesn’t want more traffic from Google? Most HVAC companies hire an SEO agency to perform work to handle their local SEO. But the truth is not all SEO agencies are equal. Below I provide actionable tips you can handle yourself, or you can hold your SEO company accountable for these.

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Ten Things HVAC Contractors Can Do Today to Get Started in the Smart Home Market

HVAC contractors and their employees visit dozens, maybe even hundreds or thousands of homes a week. They come into contact with countless doorbells, light switches, and home appliances. They’re trusted advisors to the customers in their care. So when the time comes for their customers to replace those doorbells with their smart home counterparts, shouldn’t HVAC contractors be the “smartest” choice for the job?

Here are 10 things HVAC contractors can do right away to make sure their companies are on track to start reaping the rewards of the burgeoning smart home business.

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5 Capacitor Facts You Should Know, According to ACHR News

These facts will come in handy during diagnosis and replacement.

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One of the most common parts to fail on a single-phase HVAC system is a run capacitor, so much so that we sometimes refer to junior techs as “capacitor changers.” While capacitors may be easy to diagnose and replace, here are some things many techs may not know.

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ACHR News Reports: Contractors Share Tips to Avoid Technician Burnout as the Heat Waves Hit

How to beat busy season blues.

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HOT CONDITIONS: Contractors are hard-pressed to ignore the extreme heat that technicians face during the busy season, making it another concern that shouldn’t be sidestepped when handling the quick pace of business. PHOTO COURTESY OF SENIOR AIRMAN ZACHARY KEE

 

The busy season is in full swing, and as the excitement of increased cash flow wears thin, contractors are faced with mounting workloads and tiring technicians. Despite the fact that most HVAC businesses resemble a Wal-Mart on Black Friday right now, there are ways to alleviate the frenzy and handle the rush with finesse. Continue reading “ACHR News Reports: Contractors Share Tips to Avoid Technician Burnout as the Heat Waves Hit”

ACHR News Reports: Smart HVAC Contractors Sell Intelligence

Service Nation shares thoughts, strategies for the burgeoning smart home market

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With an expected growth rate of 31 percent in 2018, the global smart home market will soon reach total sales of 643.9 million devices, per a recent study by market research company IDC. By 2022, the company estimates as many as 1.3 billion smart devices will have made their way into households. That factors out to one smart home device for every sixth person (babies and children included).

Still, nonconnected homes are projected to outnumber smart homes in 2021 by more than a 2-to-1 margin, according to S&P Global Market Intelligence. In other words, the market is there for those who can get out and make the sales.

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Contractors Use Smart Sales for Smart Homes

HVAC contractors, manufacturers share how to close the deal.

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MAGIC TOUCH: Roy Thorn, service technician at Magic Touch Mechanical, installs a Nest smart thermostat at a customer’s home.

Buy a brand-new home, and chances are, the heating and air-conditioning system will come with a Wi-Fi thermostat.

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