As a trade service professional, it’s incredibly important to keep your customer base strong. One of the best methods for doing so is investing in a strong sales follow up marketing campaign. Knowing how to market your HVAC business isn’t always simple, but taking an extra step to follow up with a prospect can be the difference between a sale and empty pockets.
But follow up marketing isn’t just limited to that first contact with a prospect. Another follow up marketing opportunity happens after you’ve provided a service to a customer. How do you keep that customer in the marketing loop to avoid never seeing them again? The key – again – is to rely on timely follow up marketing.
At its most basic definition, follow up marketing means that you – wait for it – follow up after an initial communication to stay in contact with a prospective customer who may convert into a first-time customer or turn into a return customer, if you play your marketing cards right that is.
If your home-service company is like many others, it relies on a steady stream of calls from customers in order to stay in operation. Yet if your phone stops ringing for whatever reason, your business could be at risk. But what if there was a way to put your finances on autopilot, allowing your company to weather even the worst of off-seasons? That’s the type of transformative effect recurring service agreement can have for businesses that make house calls.
If you’re unfamiliar with the term recurring service agreements, or if you’ve heard of recurring service agreements but aren’t sure how they can apply to your business, this article introduces the essentials and includes some tips to help you learn how to sell recurring service agreements to your customers.
Let Online Booking Increase Your Revenue and Customer Approval
Home service pros need to do business online… even though it sounds counterintuitive. After all, the bulk of your work involves face-to-face visits with a customer on their property. Isn’t handing out business cards and earning referrals the old fashioned way enough? As it turns out: no.
A whopping 97% of people use the internet to find local services. That includes you, whether you do plumbing, carpet cleaning, garage door repair, or any other home-related business. And when once people find you, they want to book quickly. Up to 70%of customers would book online if it was available.
Perhaps the most important thing you can do for your in-person business is to allow online booking. And then you need to tell everyone about it.
Along with getting a great online booking software, what can you do to promote the option to book online? Let’s talk about how online booking sells itself by improving the customer experience, and what you can do to win over the unconvinced.
The home service business is trending big time right now.
Valued at roughly $600 billion, the US online on-demand home services sector is growing rapidly. According to The New York Times, the on-demand home services industry is expected to post a compound annual growth rate of nearly 49% by 2021.
An HVAC brand is more than just a logo, slogan, and catchphrase—a “brand” is what your customers feel or think when they see or hear those things. In order to make a mental connection with your customers, you’ll need to develop a personal, emotional, and social brand identity. Once you establish what your HVAC brand is all about, you can start standing out against your competition, build long-term relationships with customers, and drive business growth.
If you work in a home-services industry — and especially if you manage a team of professionals who make house calls — there’s a good chance you’ve heard about field service management software. But exactly what does this term refer to, and is field service management software applicable in your specific line of work?
To help you gain a clearer understanding of what field service management software is and how your business might use it, here’s an overview of everything you need to know about this revolutionary way to streamline your workflow.