Author: East Coast Metal Distributors

Our mission is to deliver the quality HVAC products you need, when you need them, and provide expert technical support. Our goal is to be your HVAC Supplier of Choice.

5 Reasons You Need to Start Offering Financing

Monthly Payments

Financing is key to closing more of your heating and air job proposals and it is really simple to start offering. Here are five reasons why you need to start offering your customers financing options.

1. Everyone Finances Almost Everything Already.

Cars, houses, boats, cell phones, gym fees, streaming apps, etc. Why not HVAC? It’s the norm. Financing is no longer taboo.

First, it helps your customer avoid writing a big check. Second, many will use a credit card, and financing helps your customer avoid 17-24% credit card interest and instead get a more affordable option with lower monthly payments. Continue reading “5 Reasons You Need to Start Offering Financing”

IAQ Selling Strategies

IAQ is a service that can be promoted on every single job. Own your customer’s comfort, and become their trusted HVAC provider, by taking a broader perspective of your customer’s home. Don’t just look at what the homeowner called you about. Your homeowner is never going to call you and say, “Hey, my air conditioning is not working, and oh by the way I have allergies and I was wondering if you could improve the air quality in my home.” That call is most likely never coming. So, use every homeowner visit as an opportunity to take a deeper look and educate them on the air quality of their home.

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Why Should I Care About IAQ?

Homeowners with Contractor

The shift of IAQ from being a want to a need put’s HVAC Contractors in a unique position of new opportunities for business growth. According to OnCall Air, In 2020, “contractors that offered an optional add-on, such as a dehumidifier, UV light…, saw (that) 1 in 5 consumers accept the recommended product and attach it to the sale.” Customers are looking for whole home IAQ solutions, it’s your job as the contractor to be educated on the causes and solutions out there.

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Is “Good, Better, Best” Always…Best?

When it comes to HVAC replacement sales, there’s no shortage of opinion and advice about the best way to win the job. For decades, the conventional wisdom has centered around the “good-better-best” sales process.

There are certainly good reasons for the popularity of this technique — and we will explore some of those reasons below. But, sometimes there is much more to a sales strategy beyond the conventional industry wisdom.

Adapt your HVAC sales technique to your customers’ unique situation.

Let’s take a look at a few alternative ways to think about your sales techniques. Spoiler alert: you won’t hear us say, “This is the best way to sell!” We have worked with many successful HVAC contractors who have many different ways of closing sales.

Rather, our goal is to help you learn tips that you can apply in a variety of scenarios to help you grow your business.

Blame it on Beer

The Best Beer

Selling by offering good-better-best options is not unique to HVAC. In fact, the concept gained popularity after an experiment conducted by an MIT professor who spent time at a bar in the Boston area.
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5 Pillars of Indoor Air Quality (IAQ)

Our 5 Pillars of IAQ are built to show solutions that can be offered to your customers, based on the IAQ issue. It’s important to first establish the cause of poor indoor air in a home or business before determining a solution for your customer. IAQ training can be key in making sure you and your employees have the tools needed to make informed decisions based on the IAQ issue at hand.

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Causes of Poor Indoor Air Quality (IAQ)

Pollutants, moisture, and ventilation can all impact the quality of air within, and surrounding homes, buildings, and structures. Understanding the causes of poor indoor air quality (IAQ) is the first step in identifying the best IAQ solutions for your customers.

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Power Up Your HVAC Pricing Strategy

Man looking at paper surprised

As an HVAC contractor, managing your pricing has always been an important part of your business, but this past year had made it more critical than ever. Many contractors we have spoken to recently have described the perfect storm of challenges facing their businesses:

  • Strong demand for services, but continued lack of skilled labor
  • Equipment shortages creating delays and disruptions
  • Inflationary pressures increasing the cost of doing business

If you don’t play close attention to your pricing strategy, these factors can damage your profits and growth prospects.

Dial in Your Pricing Strategy

When your costs increase, whether it’s equipment or labor, it’s critical to have a strategy for how you incorporate those costs into your business. HVAC businesses are not alone in dealing with this problem. We’ve scanned the web for some expert advice, and found a few that are worth your time.

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Get Personal with Digital HVAC Sales Techniques

Selling with digital tools does not have to be impersonal.

People looking at their mobile devices

It’s true: there is something special about a firm handshake and looking your customer in the eye. Especially when you’re discussing a large investment in a new HVAC system for their home.

But it’s also a misconception that going digital with your customer communications translates to being less personal. In fact, digital tools can help you further personalize your customer interactions in surprising ways!

Why Personalize?

A. Differentiate from the Competition

Your customers are often reviewing multiple proposals, and some may have lower prices than yours. By adding a personal touch, like a customized message to your customer, you set yourself apart from the other proposals your customer received. Continue reading “Get Personal with Digital HVAC Sales Techniques”