An HVAC brand is more than just a logo, slogan, and catchphrase—a “brand” is what your customers feel or think when they see or hear those things. In order to make a mental connection with your customers, you’ll need to develop a personal, emotional, and social brand identity. Once you establish what your HVAC brand is all about, you can start standing out against your competition, build long-term relationships with customers, and drive business growth.
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