You know that in the HVAC/R business, it is imperative to make a great first impression on each prospective customer to beat out the competition and close on every sale.
Yet contractors often put all their effort on closing the deal by beating out their competitors on price instead, leading to a lose-lose situation where profit is reduced, and finishing the job in the professional way customers expect is put at risk.
Consider also the effect that giving customers a paper proposal may have on your ability to close on sales.
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